IWC and A. Lange & Sohne Launch iPhone Applications
Jan 12, 2010
Prestigious luxury watch manufactures IWC and A. Lange & Sohne, sister companies within the Richemont Group, have both brought to light new applications for the Apple iPhone. The introductions follow a fascinating trend taking place within the watch industry whereby brands synonymous with the finest in traditional mechanical watchmaking do their best to court sophisticated modern consumers via one of the hottest and most technologically advanced communication devices of the 21st century.
In the case of A. Lange & Sohne, the focus for its new iPhone application is the recently introduced Zeitwerk timepiece--a new horological tour de force of Saxon mastery which elegantly combines a jumping hours and jumping minutes complication. Those who download this free application will be able to do several things. They can explore the Zeitwerk watch itself by configuring the model in its gold or platinum guises; even more interesting, a special feature permits partial disassembly of various parts of the complex
mechanical movement through the touch-screen interface of the iPhone. However, the application also opens up a broader look into the "world" of the A. Lange & Sohne brand, including the most up to date news, a gallery of watches in the Lange collection, and fascinating glimpses into the craft of the house's skilled Glashutte-based watchmakers. One can also register on the application to receive updates on A. Lange & Sohne events near home.
IWC's iPhone application opens up an equally engrossing interactive "play area" for devotees of the great Swiss brand from Schaffhausen. Naturally, the whole IWC timepiece collection is available at the fingertip, and users can even simulate trying on a watch through a special function. An array of digital animations illuminate the ingenious mechanical movements that tick inside some of IWC's most complicated timepieces--another fascinating experience for the aficionado. The capability to locate nearby IWC boutiques and authorized IWC dealers is another useful aspect sure to be appreciated by luxury watch fans.
More about the watch brands in this article:
A. Lange & Sohne
IWC